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Ellie Pearce - Digital Marketing apprenticeship - Apprenticeships

Which company did you do your apprenticeship with?

My apprenticeship was with Cairn Research, a scientific instrument manufacturer.

What apprenticeship did you complete?

A Level 2 in Digital Marketing.

Why did you choose to become an apprentice?

I was looking for a way that I could gain qualifications to get me into the career that I wanted without going backwards. I found that apprenticeships were a brilliant way for me to gain the skills and qualifications I would need whilst being in full-time employment and also with the possibility of a permanent job at the end of it.

How long was your apprenticeship?

My apprenticeship was for a year and one day.

Were your family supportive of you doing your apprenticeship?

My family were very supportive of my apprenticeship; my partner especially.

What were the main things that you learnt?

I learnt a variety of elements such as social media trends, the importance of search engine and social media algorithms, keywords and so on. We also learnt what elements a website should have from the importance of layout, geographical language, accessibility and so on.

How has your apprenticeship led you to your current role?

My apprenticeship has given me the privilege to work in digital marketing for the past four years or so, covering all aspects of the marketing sector. It gave me the knowledge and the years’ experience to be considered for my current role.

Were you offered a position after your apprenticeship finished?

I was offered a permanent position with the company that I completed my apprenticeship with to which I stayed on for a further year with them.

Would you recommend young people to consider an apprenticeship?

I would definitely recommend young people to consider an apprenticeship. It’s a great way for them to get their foot in the door in their chosen career, without the debt that a university degree can bring, and with the experience that most companies look for.

What support did your team offer during your apprenticeship?

The company that I worked for kindly purchased the Adobe suite for me to work with and further develop the skills that I was learning. They also allowed me access to their Google accounts to allow me to gain knowledge in these programmes.


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