Pim is currently deputy director at the National Portrait Gallery, where she has also headed up the communications and development team since 1997. Pim has worked across the arts including in opera, visual arts and theatre. Prior to the National Portrait Gallery she spent eight years with the National Theatre. Pim has a wide range of mentoring experience with the City University Cultural Leadership Programme, Arts Marketing Association and Arts & Business. She is also a board member of the Gate Theatre, Notting Hill, the Association of Leading Visitor Attractions (Alva), and Faversham Counselling, and co-chairs the Women Leaders in Museums Network.